FOX returns to camo push for veteran housing
The network is renewing its partnership with U.S.VETS for the sixth year, citing nearly 33,000 homeless veterans in the U.S.
By Camila Herrera ·
Camouflage will appear on the FOX network screens through Veterans Day on Nov. 11.
FOX is renewing its partnership with the nonprofit U.S.VETS for the sixth year. The campaign, known as "Make Camo Your Cause," aims to raise funds to prevent and end veteran homelessness in the United States.
The initiative pairs the network's broadcast presence with the organization's on-the-ground services. U.S.VETS, launched in 1993, operates 49 residential and service sites nationwide. These locations provide housing, counseling, and career support to veterans.
The organization currently serves a population of nearly 33,000 veterans experiencing homelessness. Shalimar Cabrera, the executive director of U.S.VETS, stated last year that the goal is to connect the visual symbol of camouflage to the act of supporting these individuals.
"We have the vision of connecting camo to what we do, so whenever you see camo one day, we hope people connect that to supporting and ending veteran homelessness," Cabrera said.
FOX issued a statement affirming that veterans deserve to live with dignity and independence. The network encourages employees and viewers to wear camouflage on Nov. 11 to spread awareness. The campaign is open to all Americans who wish to participate.
Participants can shop exclusive camo apparel, including hats, T-shirts, mugs, and duffel bags, at the organization's website. Proceeds from these sales help veterans and their families transition to civilian life. Viewers are also asked to share posts using the hashtag #HONORUSVETS and to donate by Nov. 11.
